Tourism Smithers

We gratefully acknowledge that in Smithers we live, work and play on the unceded traditional territory of the Gidimt'en Clan and the Witsuwit’en people

About TOURISM SMITHERS 

The Tourism Smithers Society is the official not-for-profit Destination Marketing Organization for Smithers, British Columbia. Tourism Smithers works with industry stakeholders in the Bulkley Valley, including businesses, recreation organizations and clubs, local government and the Smithers District Chamber of Commerce/Visitor Centre. 

Tourism Smithers is governed by a Board of Directors and is contracted by the Town of Smithers to deliver tourism marketing, programs and projects.

Our VISION 

The Town of Smithers, through Tourism Smithers, will be recognized as an exceptional destination offering excellent tourism opportunities in outdoor recreation, arts and culture, festivals and events, First Nations experience and food and lodging. Tourism will have a prominent and recognized role in our local and regional economy.

Our MISSION 

Tourism Smithers will foster an understanding of the economic and social benefits of a sustainable tourism industry for the Town of Smithers. The Town of Smithers, through Tourism Smithers, the Visitor Information Centre will work successfully with tourism industry stakeholders both locally, regionally and provincially, to grow the tourism industry and increase visitation to Smithers by 20% by 2027

Our BOARD OF DIRECTORS

as of February 28, 2025

• Al McCreary • Prestige Hudson Bay Lodge  • President/Chair • Joined Board: Jan 2018
• Blaine Estby • Smithers Brewing Co. • Vice-president • Joined Board: Jan 2019
• Kira Westby • BV Museum • Secretary/Treasurer • Joined Board: Jan 2019
• Wendy Perry • At large • Director • Joined Board: Jan 2018
• Colin Bateman • Aspen Inn • Director • Joined Board: Jan 2018
• Ben Heemskerk • Recreation Sites and Trails BC • Director • Joined Board: Jan 2019
• Moe Kafer • Roadhouse • Director • Joined Board: Jan 2019
• Lex Rei-Jones • Hudson Bay Mountain Resort • Director • Joined Board: Dec 2020
• Sheena Miller • Smithers District Chamber of Commerce • Director • Joined Board: Dec 2021
• Daniela Bork • Prestige Hudson Bay Lodge • Director • Joined Board: Feb. 2025
• Trevor Doerkson • B&T Rides, & Bulkley Valley Hive & Honey • Director • Join d Board: Feb. 2025